Prof. Darren Dahl received his BCom from the University of Alberta in 1992, and PhD from the University of British Columbia in 1998. He is currently the Senior Associate Dean – Faculty, Director of the Robert H. Lee Graduate School, and the BC Innovation Council Professor at the University of British Columbia.

Prof. Dahl is the Editor-in-Chief of the Journal of Consumer Research and serves on the editorial board of the Journal of Marketing Research, Journal of Marketing, and Journal of Research in Marketing. He was ranked number one in the world by the American Marketing Association's DocSIG for publications in premier marketing journals in 2013.

Prof. Dahl has been invited to speak at numerous institutions such as Harvard University, Yale University, University of Pennsylvania, Columbia University and Cornell University among other top global institutions. He is the former President of the Society for Consumer Psychology, a highly prestigious honor in the field, and has received many awards in teaching and research.

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